Freeform Music Events
Live events & stunts under the DATG umbrella
Freeform Loves TheSweeplings
On-Camera performance on Summer season 4 finale performing "In Too Deep" that we generated tune in with by hosting a behind the scenes video (see below) and Freeform's first ever Facebook Live Music Showcase with the Sweeplings.
The season finale was followed by an exclusive music video premiere for the song "In Too Deep" directed by Nikki Reed. We later released a Making Of "In Too Deep" including an interview with Nikki Reed talking about the inspiration for the video.
Freeform Launch Event
Working closely with our marketing & social team to live stream our digital rebrand launch party including talent from our shows, live art, live music and deliciously creative pancakes.
DJs included Dan Wilcox (KCRW), Bianca Oblivion & Lela B.
Live percussion performance by Marcus Joyner & Jeramy Lewis of POP Unplugged.
Pop Up Santa Concert
Partnering with Reddi-Wip for the #sharethejoy campaign, we set up a surprise concert at the annual tree lighting at The American at Brand. Hosted by Aimee Carrero (Young & Hungry) and surprise musical performance by the Band of Merrymakers including Sam Hollander, Kevin Griffin, Natasha Bedingfield, Mark McGrath, Tyler Glenn and Alex & Sierra.